HIP HOP: Beyond Beats & Rhymes COMMUNITY ENGAGEMENT CAMPAIGN

About the Film
HIP-HOP: Beyond Beats and Rhymes takes an in-depth look at representations of manhood, sexism and homophobia in hip-hop culture. This groundbreaking documentary is a “loving critique” of certain disturbing developments in rap music culture from the point of view of a fan who challenges the art form’s representations of masculinity.

Leading rap and hip-hop artists including Mos Def, Busta Rhymes, Russell Simmons are interviewed—and pressed—to answer some difficult questions about the violent and sexually explicit content of many hip-hop songs and videos. HIP-HOP: Beyond Beats and Rhymes premieres on the Emmy Award-winning PBS series Independent Lens on February 20, 2007.
Read more about the film >>

About the Campaign
The national broadcast of HIP-HOP: Beyond Beats and Rhymes is supported by a comprehensive national community engagement campaign designed to educate both young consumers and media makers about issues of gender, race and community values. The campaign supports media literacy and encourages young men and women to reflect on the impact of frequently violent and sexual imagery on themselves, their relationships and their communities.
Read the campaign overview >>


Watch the Trailer

News and Updates
Firelight Media releases new community resource guide.
Download the guide (PDF) >>

ITVS launches Classroom program with its HIP-HOP educators guide.
Download the guide (PDF) >>

Watch selections from the panel discussion at the ITVS Community Cinema screening of HIP-HOP at the Oakland Museum of California.
Watch video >>

CAMPAIGN FOCUS AREAS
MASCULINITY: MEN & BOYS
From the ancient Greek legend of Achilles to the Jesse James character of the American Wild West to today’s glossy music videos and magazine covers of 50 Cent, imagery of the lone warrior defines what it is to be an archetypal, strong, desirable male. For many men and boys in the United States, these images have become their only definition of true manhood.
More >>
GENDER VIOLENCE & HOMOPHOBIA
In the United States, a woman or girl is sexually abused every 13 seconds. Images in popular media including alcohol advertising, fashion photography and even ads for cleaning products, use psychologically tested images of females that many claim objectify women and stimulate desire in consumers. Some suggest that this same dynamic is true for rap music lyrics and videos. More >>
Media Literacy & Responsibility
Excessive and unrealistic images of masculinity and femininity do not end up on broadcast television and commercial radio by accident. The profit response to these themes is worthy of analysis as are the ways in which audiences take in and selectively process commercial and cultural information—a practice known as media literacy. More >>


About the Film

About the Campaign

Community Voices

Masculinity: Men & Boys

Gender Violence & Homophobia

Media Literacy & Responsibility

History of Hip-Hop

National Partners

Campaign Events

News

Resources

PBS Companion Website

itvs community campaigns

Independent Lens

PBS.org

Firelight

nbpc

nbpc

cpb

About the Film | About the Campaign | Community Voices | Masculinity: Men & Boys | Gender Violence & Homophobia
Media Literacy & Responsibility | History of Hip-Hop | National Partners | Campaign Events | News | Resources | PBS Companion Website