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  1. Introducing the New Independent Lens Film Club (#ILDocClub)

    October 10, 2011

    This week, Independent Lens introduced its own documentary club on twitter #ILDocClub. The tag will be used to generate live chatter from around the country during the show's national broadcast on PBS. Here’s how it works: Wham Bam Islam! is premiering Thursday at 10pm on most PBS stations (check here to see when it is on in your area). While you watch, or…

  2. 100,000+ Fans Can’t Be Wrong

    August 16, 2011

    Interested in raising your web presence? This past week the Independent Lens Facebook page reached and passed the 100,00 fan milestone. IL’s Managing Editor Brooke Shelby Biggs has been making her social media best practices available in a series of BTB posts. You can find a roundup of those offerings below:On Social Media, Quality Trumps Quantity How to…

  3. On Social Media, Quality Trumps Quantity

    August 4, 2011

    Managing Editor of Independent Lens Brooke Shelby Biggs explains how to measure and maintain quality followers on social media. When you’re just starting out in social media, your focus is going to be on garnering as many fans on Facebook and followers on Twitter as you can. There are tried-and-true ways of accomplishing this, the most effective being…

  4. To Tweet or Not to Tweet?

    July 21, 2011

    Managing Editor of Independent Lens Brooke Shelby Biggs shares best tips on how to setup and leverage your twitter account. So far in this series we’ve focused on Facebook strategies, and that’s because Facebook, when used optimally, has finer controls and options. But Twitter deserves your attention too, whether you are a station, a studio, or a…

  5. Mastering the Facebook Fundamentals

    July 7, 2011

    Brooke Shelby Biggs runs through some best practices on how to create and maintain an effective Facebook page.  One of the biggest mistakes people make with Facebook is presuming that their page (for a program or a station or a film) is basically an online brochure for the brand. In fact, your Facebook page is much, much more than that — it’s an information…

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